MedAcuity / coverage

About

SVM secured placement of a bylined article in Medical Product Outsourcing – one of the outlets that MedAcuity identified as being a high-priority for coverage–  leveraging a topic that the client’s SME had previously presented a speaking session on. SVM was able to repurpose existing content in order to develop an original article on the usability of medical device software.  The media coverage was then leveraged in social, on the website, and in sales efforts.

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