About

In close collaboration with personal care contract manufacturing client Bradford Labs, SVM developed and placed a feature article highlighting the growing popularity of solid hair care products due to their suitability, economic and cleansing benefits. Published in Personal Care Magazine, the piece positioned Bradford executives as thought leaders with a deep understanding of the evolution of the category and an eye towards what’s trending next in the personal care space.

The article was leveraged with sales teams, social media, and on the company website, resulting in a few immediate and relevant sales conversations.