Acuity Link / content creation
About
In advance of HIMSS19, SVM’s Acuity Link account team set out to identify the major anticipated conference topics that most appropriately aligned with the company’s NEMT communications and logistics management offering. In this instance, cost containment, NEMT innovation and patient data were the key healthcare IT areas of focus. As such, a blog series was developed highlighting Acuity Link’s association with each of these topics.
The second blog in the series, “Patient Transport Is Much More Than Just Transport: Celebrating the Evolution of the NEMT Space,” focused on innovation and the evolution of the NEMT competitive landscape. Thought leadership content was posted on the company website, promoted across LinkedIn, Twitter and Facebook, and shared via a second HIMSS19 email campaign with a call to action to connect with executives at this year’s show.