About

In advance of HIMSS19, SVM’s Acuity Link account team set out to identify the major anticipated conference topics that most appropriately aligned with the company’s NEMT communications and logistics management offering. In this instance, cost containment, NEMT innovation and patient data were the key healthcare IT areas of focus. As such, a blog series was developed highlighting Acuity Link’s association with each of these topics.

The first blog in the series, “What are Transport-Related Discharge Delays Really Costing Hospitals?” focused on cost containment and incorporated an SVM-designed infographic to support the content. Thought leadership collateral was posted on the company website, promoted across LinkedIn, Twitter and Facebook, and shared via a HIMSS19 specific email campaign series with a call to action to connect with executives at this year’s conference.