About

In advance of HIMSS19, SVM’s Acuity Link account team set out to identify the major anticipated conference topics that most appropriately aligned with the company’s NEMT communications and logistics management offering. In this instance, cost containment, NEMT innovation and patient data were the key healthcare IT areas of focus. As such, a blog series was developed highlighting Acuity Link’s association with each of these topics.

The third blog in the series, “Leveraging Data to Gain Deeper Insights into the Movement of Patients Throughout the Healthcare Ecosystem,” focused on healthcare data and potential use cases. Thought leadership content was posted on the company website, promoted across LinkedIn, Twitter and Facebook, and shared via a last call to action email campaign (issued the day before the show) with a final message to connect with executives at this year’s event.