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Seeing an opportunity to insert our client Bamboo Health’s expertise on the Centers for Medicare & Medicaid Services’ Calendar Year 2023 Physician Fee Schedule proposed rule, SVM pitched the company’s senior director of government affairs as an industry thought leader for an article that Chris Larson at Behavioral Health Business was preparing on the topic. The proactive press outreach led to a briefing resulting in inclusion of Bamboo Health’s expert commentary in the publication’s, “Medicare’s Proposed Workforce Changes Could Shake Up the Market, Boost Access to Care,” article, which addressed the proposed changes and their potential impact on the future of behavioral health care coordination.