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Developing a robot is more complicated than a standard embedded software implementation, with unique challenges to overcome to ensure that a robot will meet its requirements, function as intended, and be delivered on time and on budget. Tom Amlicke, lead software architect and robotics system engineer at MedAcuity, wrote an article to share six critical lessons to help directors of software engineers and their managers effectively manage the myriad of challenges inherent in robotic software development projects.

SVM then pitched and secured editorial interest from The Robot Report to publish the full article. SVM developed social media posts and promoted via the company’s LinkedIn and Twitter pages, as well as drafted suggested copy for Tom Amlicke to share the article via his personal LinkedIn profile to boost amplification to his own followers.