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Millions of cancer screenings were missed during the pandemic. Even with the gradual return to pre-pandemic levels of screenings, the CDC says those that were postponed still haven’t been made up. SVM worked with Fierce Healthcare’s Anastassia Gliadkovskaya to showcase Upfront Healthcare’s success story with OSF HealthCare’s Medicaid and general patient population to close care gaps by scheduling breast cancer screenings.

The article uniquely highlights Upfront’s core differentiators including their multipronged approach to delivering personalized, omnichannel patient engagement communications to guide patients to care.

The media coverage and podcasts were further amplified via:

• LinkedIn Posts
• Newsletters
• Emails to prospects
• Website