About

More than 90 million Americans, including children, the elderly, people with disabilities, and veterans rely on Medicaid for their health coverage. Many of them are now losing that coverage with the expiration of the COVID-19 relief laws. Connecting with these different populations requires understanding their unique needs and preferences and delivering culturally sensitive content in multiple languages.

SVM’s client, Upfront Healthcare, uses personalized engagement strategies to help achieve this successfully. To help get the word out and position the technology and company as a leader in reaching Medicaid populations, SVM leveraged data, company thought leader, COO Carrie Kozlowski, and a case study to engage the press and analysts resulting in great coverage in Fierce Healthcare, HIStalk, and Chilmark Research.

The media coverage and podcasts were further amplified via:

• LinkedIn posts
• Newsletters
• Emails to prospects
• Website