Vynca / coverage
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In late 2020 Vynca announced that the company has entered into a strategic advance care planning partnership with Intermountain Health to prioritize and digitize advance care planning for the health system. SVM leveraged a previously existing relationship with HIT Consultant’s Fred and Jasmine Pennic as a means to secure day-of coverage of the news. The news was also amplified via social and used in sales efforts.